The Heart Project February Update

We’ve been working hard in 2022 to make all kinds of events, collaborations, and airdrops come to life for our holders in the next month. Here’s what you can expect from Hearts this February… by far our busiest month to date.

1. Fred Segal x Hearts clothing collaboration and two week pop-up shop at their store on Sunset Blvd in Los Angeles. We’re doing a release party on Valentine’s Day (02/14) as well as other events within the two weeks we are in-store. Stop by to snag some Fred Segal x Hearts pieces, see our community-designed crewneck, and play with the interactive tech and love tunnel we are setting up in store.
2. Deadfellaz x Hearts collab featuring some unique items available at the Fred Segal pop up starting 02/14 and some online items released exclusively to holders via a token gated website… we’ll be seeking some help from our talented community to aid in the design process for those online items soon. We also have a Deadfellaz x Hearts AIRDROP coming… stay tuned.
3. VinnieHager x Hearts LOVE LETTERS redeemable airdrop to both Heart holders + Letter holders, as well as a limited edition clothing collaboration also available at our Fred Segal pop up. Vinnie Hager is an incredibly talented artist and we can’t wait for you to see this beautiful piece he and Stefan made together.
4. Edison Chen x Emotionally Unavailable x The Heart Project NVLPE collection: Edison Chen is releasing a collection of 8,888 NFTs in his NVLPE collection on 02/15. 1,888 of those NFTs are a collaborative effort between The Heart Project and Emotionally Unavailable. Read more about this collection on the NVLPE website.
5. CULT&RAIN x Hearts: we have finally revealed our community-designed luxury sneaker, designed by jvadala.eth and chosen as the community favorite in a Snapshot vote. 100 NFTs from the CULT&RAIN collection are the Heart Project-designed pair, which can then be redeemed for both physical luxury sneakers produced in Italy and corresponding utility rewards.
6. Dlnqntz x Hearts will be producing a super-limited release of rugs which will be made available to Holders.
7. First community music video with Prentiss will be released this month! After help from our talented community to write a treatment alongside Aidan and Prentiss, we are now in post-production and will be releasing the final music video very soon.
8. First community song process starts with Benny Blanco+ lil Dicky … this one is gonna break some records. We will be opening a community competition to submit beats that will be used to create a song with Benny Blanco and lil Dicky. The song will be sold as an NFT — some profits will go the community wallet and some will be awarded directly to the winner of that competition.
9. Lot Stock and Barrel 1/1 jackets exclusive to holders. We have been working with the team at Lot Stock and Barrel to design and produce an extremely limited run of four embroidered jackets. These are truly works of art and will be on display in Fred Segal, but they will not be available for purchase until a later date.
10. Token-gated merch portal opens at the end of February with free tiered merch for holders to preorder.

They’re many other things happening between all of these bigger events — tap into our discord and twitter for more details.

Sending love from our hearts to yours!